The Study of Comparing Comsumer Perchase Behavior between Different Types of distributing channels
碩士 === 中國文化大學 === 國際企業管理研究所 === 87 === The object of this study is to find out how the consumer characteristics influences the consumer purchase behavior and how the channel characteristics influences the con-sumer purchase behavior. At the same time, to find out if there is an interaction of con-su...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1999
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/77969748610489958869 |