The Study of Consumers on the Brand Image of Consumer Goods
碩士 === 中國文化大學 === 國際企業管理研究所 === 87 === When the enterprises develop marketing research technical about product, a strong brand has become the most important factor of increasing value-added on goods. Not only the enterprises have the deeply hope for the brand, but also the consumers them-selves are...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1999
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| Online Access: | http://ndltd.ncl.edu.tw/handle/71633052077614146709 |