The related research between business ethics view of market managers and business social responsibility-sampled as Taiwan motors industry.

• Main Authors: Hsieh Erica, 謝鴻文
• Other Authors: Chen-Fong Wu
• Format: Others
• Language: zh-TW
• Published: 1998
• Online Access: http://ndltd.ncl.edu.tw/handle/20199624263226804581

碩士 === 靜宜大學 === 企業管理學系 === 87 === This research, using the business ethics of the marketing management of motors industry in Taiwan as a starting point, investigates the mutual relationship between the marketing situation and unethical precaution in order to understand thye influences the motors industry has on the business social responsibilities. The paper employs qualitative and quantitative methods to conduct a systematic and comprehensive research. In the quantitative section, twelve factors are involved, out of which eight factors can be proved by related references. These eight factors are (1) internal communication system of being open and honest (2) actual efforts (3) market ethics (4) modest ethics of law side (5) self-discipline ethics (6) business feedback share (7) value of ethics (8) ethics of partnership. The twelve topics, incorporated with related literature, are compiled as a questionnaire for 500 chiefs in the ''motor industry and the result indicates (1) business ethics of marketing management vs. different marketing situation (2) different marketing situation vs. business social responsibility (3) unethical precaution vs. business social responsibility. The result by the qualitative-and-quantitative methodology lead toa flow chart of "the influences between business ethics views and business social responsibilities.