Study on the Relationship of Product Trivial Attributes Information, Need for Cognition and Consumer Behavior
碩士 === 實踐大學 === 企業管理研究所 === 87 === Traditionally, as suppliers apply product differentiation strategies, they mainly rely on the important and related product attributes in progress. However, sometimes suppliers may also engage in differentiation by means proposing trivial attributes, also with con...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1999
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| Online Access: | http://ndltd.ncl.edu.tw/handle/64145307676485397452 |