The Effect of Franchise Contract on the Franchisee''s Choice

碩士 === 實踐大學 === 企業管理研究所 === 87 === Abstract Many studies on the franchise have been conducted. However, most of them did not focus on the franchise contract. This study examined the effects of franchise contract on the franchisee’s choice. In addition, our research focuses on the conv...

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Bibliographic Details
Main Author: 盧均豪
Other Authors: 樓永堅
Format: Others
Language:zh-TW
Published: 1999
Online Access:http://ndltd.ncl.edu.tw/handle/01136552487299429094