A Study of the Influence of Fear Appeals on Advertising Effectiveness
碩士 === 東吳大學 === 企業管理學系 === 87 ===
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1999
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/74575636852503716992 |