The Appllication of Internet to the Publishing Industry：Enterprises Marketing Strategy and Consumer Behavior
碩士 === 淡江大學 === 大眾傳播學系 === 87 === In the trends of Internet and electronic publishing, the publishing industries face a substantial challenge about producing and marketing. This study examines the publishing companies’ internet marketing strategies, based on the aspects of enterprises marketing stra...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1999
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| Online Access: | http://ndltd.ncl.edu.tw/handle/19829008344581259905 |