A study on success factors of stock broker adopting online trading system and benefit after implementing

碩士 === 淡江大學 === 資訊管理學系 === 87 === The purpose of the research is to study success factors affecting the using of online trading system and benefits after used. In addition, analyzing the target market, adoption situation and marketing strategy of online stockbroker and the potential in the future. T...

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Bibliographic Details
Main Authors: Chia-Lung Lee, 李嘉隆
Other Authors: Shun-Chin Hsieh
Format: Others
Language:zh-TW
Published: 1999
Online Access:http://ndltd.ncl.edu.tw/handle/00208522122027540646