The Analysis for Effects of the Television Advertising for the Case Product
碩士 === 淡江大學 === 管理科學學系 === 87 === “Mr. Brown Coffee”, produced by King-Car Co. in 1982, Ltd., has been the pioneering brand in the market of canned-coffee drinks went for 18 years. Nowadays, there are so many food industrial companies joining the market that the competition is much stronger. Hence,...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
1999
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5666qc |