DEVELOPMENT OF ADOLESCENT PURCHASE INFLUENCE IN FAMILY DECISION MAKING
碩士 === 大同工學院 === 事業經營研究所 === 87 === The complexity of purchase behavior and dissatisfaction have created a recent surge of interest in family or joint buying behavior－especially the children’s purchase influence in family decision making. And recent changes in demographic and household structure app...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
1999
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| Online Access: | http://ndltd.ncl.edu.tw/handle/33709856738739640756 |