Effects Of Supplier Market Orientation On Distribution Market Orientation And Channel Relationship: The Distributor Perspective-T Company As An Example
碩士 === 大同工學院 === 事業經營研究所 === 87 === Global competition and maturing domestic markets are creating increasingly competitive conditions for channel partners. These competitive conditions have increased tensions between the channel partners. The adoption of market-oriented behavior is a viable strategy...
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| Format: | Others |
| Language: | en_US |
| Published: |
1999
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30786980503391872279 |