A Study On Service Marketing Strategies In Hotel Industries-the case of The International Tourist Hotel Industries In Taiwan
碩士 === 元智大學 === 管理研究所 === 87 === There are two major purposes of this research: 1. To investigate the hotel strategies of service marketing in Taiwan. 2. To study the relationship between the hotels performance and the their strategies of service marketing. Forty-two...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1999
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/xdh85b |