The Optimization of Web Media Mix：The Hybrid Approach of MAUT and GA
碩士 === 元智大學 === 資訊研究所 === 87 === As internet applications popularity and web users increase drastically. Internet has gradually become an effective channel for advertisement, marketing, profit shares and information services as well as new media for engaging business. Because there are variety of we...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1999
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| Online Access: | http://ndltd.ncl.edu.tw/handle/44829566145731628721 |