An Empirical Stydy on Relationship Between Brand Strategy, Core Competence and Brand Equity Performance-Internationalization Strategic Alliance View
碩士 === 中原大學 === 企業管理學系 === 88 === The purpose of this study is to discuss the influence of the brand strategy, core competence and strategic alliance on the brand equity performance. Recently, with the raise of rate of exchange, the descending of import duty, and the increase of production and labor...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2000
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93659449491886568350 |