The Implication of Service Recovery Strategy from Customer Complaint Research
碩士 === 中原大學 === 企業管理學系 === 88 === To maintain customer relationship and reduce customer complain are more important things in service economy era. Hence, the prime purpose of this research is to develop and integrate the analytical model of consumer complaint behavior and service recovery strategy....
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2000
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| Online Access: | http://ndltd.ncl.edu.tw/handle/13974993880077783110 |