An Empirical Study of Customer Value in Electronic Commerce
碩士 === 中原大學 === 資訊管理學系 === 88 === As electronic commerce grows and develops rapidly, more and more scholars advocate extending the concept of customer value to commercial activities on the Internet. Since current Internet commerce is less than mail-order commerce, significant changes must occur to m...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2000
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| Online Access: | http://ndltd.ncl.edu.tw/handle/27276391575030183714 |