Analysis of Managing and Developing Strategy for Media Independent Company in Taiwan
碩士 === 大葉大學 === 事業經營研究所 === 88 === The concept of the professional media service company originated from Europe and has existed for more than 20 years. In Taiwan, after deregulation, the media environment became complicated and the demand of media effectiveness from advertisers was increased; thus,...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2000
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| Online Access: | http://ndltd.ncl.edu.tw/handle/90050804315214439670 |