A Study of Consumer Behavior of Coffee Chain Stores:Example of Coffee Chain Stores in Taipei City

碩士 === 輔仁大學 === 應用統計學研究所 === 88 === In recent years, with the people’s habit of eating and drinking has been changing, the coffee drinkers have been increasing in number rapidly. In the competitive market of coffee shops, the manager of coffee chain stores pointed out that they can at least make a p...

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Bibliographic Details
Main Authors: Yin-Chun Lin, 林吟春
Other Authors: 梁德馨
Format: Others
Language:zh-TW
Published: 2000
Online Access:http://ndltd.ncl.edu.tw/handle/cst765