Investigating the Relationship between Relationship Marketing of E-commerce and Customers'' Overall Satisfaction
碩士 === 銘傳大學 === 國際企業管理研究所 === 88 === Past research indicated that administering relationship marketing is important to cultivate competitiveness since holding old customers can increase profit and decrease cost for enterprises. Additionally, because e-commerce changes the ways of competition, the ma...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2000
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| Online Access: | http://ndltd.ncl.edu.tw/handle/14841702186475637160 |