The Influence of Product Knowledge to Enterprise Purchase
碩士 === 國立政治大學 === 企業管理學系 === 88 === The purpose of this research is to investigate the influences of providing simple or complex information to buying center members with different levels of product effecting brand attitude or purchase decision. In previous research, most product knowledg...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1999
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| Online Access: | http://ndltd.ncl.edu.tw/handle/82750698385414200907 |