產品廣告訊息形式與產品涉入對記憶重建之有效性研究
碩士 === 國立成功大學 === 企業管理學系 === 88 === The purpose of this study is to examine the relationship among types of messages in advertisement、product involvement and the effectiveness of memory reconstruction. One hundred and sixty undergraduates of National Cheng Kung University participated in...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2000
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| Online Access: | http://ndltd.ncl.edu.tw/handle/60019762041771597013 |