The Study of Market Segmentation of Audience Attendance in Dance \performances:Life Style,Viewing Motivation,Information resources and Viewing Preference.
碩士 === 國立體育學院 === 體育研究所 === 88 === The purpose of this study was to investigate the market segmentation of audience attendance in dance performances: their life style, viewing motivation, and viewing preference. Subjects were audience attendance in ticketed dance performances and were asked to compl...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2000
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| Online Access: | http://ndltd.ncl.edu.tw/handle/44109990066951979720 |