The Research of Consumer Behavior and Competitive Analysis of Brand Positioning on Taiwan Beer Market
碩士 === 國立交通大學 === 經營管理研究所 === 88 === The purpose of the study wants to understand consumer behavior,different product attributes and brand perception of Taiwan Beer and imported beers,and also to understand the consumer''s reaction to the marketing efforts...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2000
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| Online Access: | http://ndltd.ncl.edu.tw/handle/11672934388069355242 |