The Research of the Relationship between Market Share and Consumer Satisfaction from Network Externality Perspective
碩士 === 國防管理學院 === 資源管理研究所 === 88 === The purpose of this research is to explore the relationship between market share and consumer satisfaction from network externality perspective. The correlation between market share and consumer satisfaction is negative as fornell (1992) confirmed, while he didn&...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2000
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| Online Access: | http://ndltd.ncl.edu.tw/handle/10020272919438189086 |