The elementary school children''s interpretation of the ideology in TV commercials- Taking gender stereotypes as an example

碩士 === 國立新竹師範學院 === 國民教育研究所 === 88 ===   The purpose of this research is mainly to understand the elementary school children’s interpretations of gender stereotypes in TV commercials. The research used content analysis to analyze the 20 chosen commercials, and then focus group is used to gather the...

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Bibliographic Details
Main Authors: Sho Fan Lin, 林秀芬
Other Authors: ZHENG, SHI-REN
Format: Others
Language:zh-TW
Published: 2000
Online Access:http://ndltd.ncl.edu.tw/handle/10772450128372090245