女性雜誌行銷策略之研究
碩士 === 南華大學 === 出版學研究所 === 88 === Summary This research discusses the applications of marketing strategies of three female magazines in Taiwan: “BEAUTY”, the best-selling female magazine in Taiwan, “ELLE” and “MARIE CLAIRE”, Chinese edition of famous international female magazines....
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2000
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| Online Access: | http://ndltd.ncl.edu.tw/handle/94606144152651398706 |