女性雜誌行銷策略之研究
碩士 === 南華大學 === 出版學研究所 === 88 === Summary This research discusses the applications of marketing strategies of three female magazines in Taiwan: “BEAUTY”, the best-selling female magazine in Taiwan, “ELLE” and “MARIE CLAIRE”, Chinese edition of famous international female magazines....
Main Authors: | Chao-ling Cheng, 鄭昭鈴 |
---|---|
Other Authors: | 龔鵬程 |
Format: | Others |
Language: | zh-TW |
Published: |
2000
|
Online Access: | http://ndltd.ncl.edu.tw/handle/94606144152651398706 |
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