壽險服務行銷策略之研究─以國泰人壽保險公司為例
碩士 === 國立中山大學 === 企業管理學系 === 88 === This study selects domestic life insurance company-Cathay Life as an example to do the research on relationship among "Customer Perceived Perception", "Customer Satisfaction", "Customer Organizational Commitment" and "Service R...
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Format: | Others |
Language: | zh-TW |
Published: |
2000
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Online Access: | http://ndltd.ncl.edu.tw/handle/43298647015613899767 |