Cross-Cultural Comparative Research of Marketing Ethical Decision Procedure

碩士 === 國立中山大學 === 企業管理學系研究所 === 88 === 英文摘要 By the trend of Globalization and international marketing, it is impossible for us to neglect the different thoughts of marketing ethics among different countries and cultures. Therefore, the purpose of this research is to discuss the role of cultures in...

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Bibliographic Details
Main Authors: Cheng-Ying Shih, 施成穎
Other Authors: 周逸衡
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/37666273911365526521