A Study of Advertising Effects of Different Media Properties, Advertising Appeals, and Product Involvement-A Comparison between Print Media and the Internet
碩士 === 國立中山大學 === 傳播管理研究所 === 88 === As the rapid development of the Internet advertisement, the Internet as a kind of advertising media has a greater competitive ability among all kinds of media. This study is designed to figure out the difference of print media and the Internet, especially in the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/92802751692704902448 |