A Study of Cognitive Script in the Service Encounter
博士 === 國立中山大學 === 企業管理學系 === 88 === Just as in the theatre where the actors and audience bring their role to “twist” the script, the provider and the customer bring their expectation to the service encounter. The dramaturgical view of the service encounter is an approach to understand the service co...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2000
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| Online Access: | http://ndltd.ncl.edu.tw/handle/86684381532802328915 |