A Study of Decision Factors in Choosing the Web Advertising Site

碩士 === 國立中山大學 === 企業管理學系 === 88 === Web advertising is getting more and more popular after the electronic commerce has proliferated. Therefore, to choose a Web advertising site is becoming an important issue. However, because there are large number of available Web advertising sites and the new fea...

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Bibliographic Details
Main Authors: Ming-Hung Kao, 高銘鴻
Other Authors: Hsiangchu Lai
Format: Others
Language:zh-TW
Published: 2000
Online Access:http://ndltd.ncl.edu.tw/handle/09026986642037813175