Study on Marketing Strategic for College Business Textbooks

碩士 === 國立臺北大學 === 企業管理學系 === 88 === ABSTRACT Have difference resource and capability, have difference marketing strategies in business. Marketing planning will be affect with industry characteristics. This study use tow dimension; business analysis and industry characteris...

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Bibliographic Details
Main Authors: Jiin-Nung Liao, 廖錦農
Other Authors: Ing-San Hwang
Format: Others
Language:zh-TW
Published: 2000
Online Access:http://ndltd.ncl.edu.tw/handle/46570329477412816870