A Study of Nonprofit Organizations on Cause-related Marketing
碩士 === 國立臺灣大學 === 商學研究所 === 88 === Cause-related Marketing (CRM) has been fashionable for more than ten years, the past research almost adopted the quantitative research, to explore the objectives of the businesses or the opinion of consumers on CRM. This study aims to probe into nonprofit organizat...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2000
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| Online Access: | http://ndltd.ncl.edu.tw/handle/53572554835341949917 |