The Effect of Unique, Common Features and Importance of Features in Consumer Choice
碩士 === 國立臺灣大學 === 商學研究所 === 88 === What are key factors that influence the decision of consumers? Formal researches focus on psychological characteristics and social interactive factors, but the two factors can''t hold the trend of consumer choice. So, our study adds choice context to comp...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2000
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89648917234575067666 |