A Study on the Differences in Information Sources Used by Consumer-A Constructive Perspective

博士 === 國立臺灣大學 === 商學研究所 === 88 === A Study on the Differences in Information Sources Used by Consumer- A Constructive Perspective Abstract The consumer decision-making processes often depend highly on individual differences and context (or task) factors. Of these two...

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Bibliographic Details
Main Authors: Chang Chun-Hui, 張俊惠
Other Authors: James C. M. Weng
Format: Others
Language:zh-TW
Published: 2000
Online Access:http://ndltd.ncl.edu.tw/handle/30651020762408816559