The Manufacturer''s Returns Policy and the Product Line Design

博士 === 國立臺灣大學 === 商學研究所 === 88 === Returns policies which allow consumers to return products for a refund are commonly offered by manufacturers. In this research, we characterize the optimal returns policy for a manufacturer who designs a product line to serve several market segments. We find that...

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Bibliographic Details
Main Authors: Shih-Ping Jeng, 鄭士蘋
Other Authors: Shan-Yu Chou
Format: Others
Language:zh-TW
Published: 2000
Online Access:http://ndltd.ncl.edu.tw/handle/06722936018066314218