Collaborative Rating Trust Mechanisms Considering Context and Subjectivity in Electronic Marketplace
碩士 === 國立臺灣大學 === 資訊管理研究所 === 88 === In the consumer-to-consumer (C2C) electronic markets, like eBay, the transaction risks are higher than the other markets, such as business-to-business (B2B) and business-to-consumer (B2C) markets. The C2C marketplaces act as the intermediaries providing the match...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2000
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46575611886989811410 |