A DIFFERENTIAL STUDY ON PRODUCT IMAGE PERCEPTION AMONG DIFFERENT GRAPHIC REPRESENTATIONS－USING MOBILE PHONES AS EXAMPLES
碩士 === 國立臺灣科技大學 === 工程技術研究所設計學程 === 88 === Before companies introduce new products, they often need to conduct marketing research to understand consumer''s perceptions and preferences of the product among its competitors. In conducting these surveys, it is often infeasible to use the actua...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2000
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| Online Access: | http://ndltd.ncl.edu.tw/handle/41653700547001171959 |