Cluster-based Market Segmentation Approach: A further Study
碩士 === 國立臺灣科技大學 === 管理研究所企業管理學程 === 88 === Cluster-based segmentation approach has been widely used in marketing research for more than twenty years. Among the various segmentation methods, tandem approach has been the most popular one. However, Green (1994) argued that factor analysis, frequently...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2000
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| Online Access: | http://ndltd.ncl.edu.tw/handle/08359332660307882096 |