The Effects of Learning Behavior and Marketing Activities on Consumer Purchase Behavior:
碩士 === 國立臺灣科技大學 === 管理研究所企業管理學程 === 88 === In this research, we would like to study households’ learning behavior and how Last purchasing experience, Sales promotion and Advertising activities influence households’ purchase behaviors. Empirically, we study four consumer-product categories: cookie...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2000
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| Online Access: | http://ndltd.ncl.edu.tw/handle/15797875565830014477 |