The Empirical Study on the Influences of Channel Patterns and Personality Characteristics On Marketing Performance
碩士 === 中國文化大學 === 國際企業管理研究所 === 88 === Usually when we discuss about the selection of channel patterns, we analyze at the production perspective, and use the transaction cost theory to analyze the factors of channel selections. But is it really can classify the factors of channel selections through...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2000
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| Online Access: | http://ndltd.ncl.edu.tw/handle/86271465989523393283 |