電影中產品置入之廣告效果
碩士 === 中國文化大學 === 新聞研究所 === 88 === The「Product Place」is placing the brand device or the CIS(company identify system) into movies、TV programs、music vedio or other kinds of entertainment to reinforce the persuasion of using rate of products and to build the preference of brands or products....
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2000
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05341171961885160891 |