The Relationship Between Customer''''s Life Style, Attitude Toward Fast Food Resetuarat''''s
碩士 === 中國文化大學 === 觀光事業研究所 === 88 === In recent years, it has become a popular practice for fast food restaurants’ to offer discount coupons as one of their marketing tactics. As Feltenstein (1998) once put it “…… They are a legitimate part of a marketing plan, as long as you are able to discount yo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2000
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| Online Access: | http://ndltd.ncl.edu.tw/handle/40518091032806774429 |