An Empirical Study of Customer Complaint Behavior for Domestic Department Stores

碩士 === 靜宜大學 === 企業管理學系 === 88 === This research adopts the method of Qualitative Critical Incident Techniques (CIT) to study customer complaint behaviors at department stores. Samples are selected from 474 cases of customer complaints reported in 1998 at Chung Yo Department Store. The result of the...

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Bibliographic Details
Main Authors: Li-Chun Chiang, 蔣麗君
Other Authors: Ding-yu Chan
Format: Others
Language:zh-TW
Published: 2000
Online Access:http://ndltd.ncl.edu.tw/handle/87536355220560022190