The Transformation Process of Product Image In The Media
碩士 === 實踐大學 === 工業產品設計研究所 === 88 === ABSTRACT: In a typical product lifecycle, media plays a role as a communicator between the products and consumers. Pursuing a market success, corporations always use media to integrate their product features into consumers’ experiential cognitive proce...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2000
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88062044158975307242 |