A study of the sweepstakes promotion game on consumer emotion
碩士 === 實踐大學 === 企業管理研究所 === 88 === Abstract Promotion game is one of the tools that the factory uses. However, the research about the promotion games such as sweepstakes was only a few to analysis in the past. Therefore, the research study intends to understand how the sweepstakes interac...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2000
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46504489655176954448 |