企業網站互動性功能之研究

碩士 === 東吳大學 === 企業管理學系 === 88 === In recent years, many corporations are starting to develop Internet Presence Sites (IPS) to provide more product information to increase customers’ satisfaction, and hopefully to facilitate transaction. According to the research of Ghose and Dou (1998), the greater...

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Bibliographic Details
Main Author: 周育全
Other Authors: 張重昭
Format: Others
Language:zh-TW
Published: 2000
Online Access:http://ndltd.ncl.edu.tw/handle/09739813663370578404