A Study of Consumers'' Perception and Behavior on Food Product Between National Brand and Private Brand
碩士 === 東海大學 === 食品科學系 === 88 === A survey was conducted in Taichung area to interview consumer who bought private label food product in 1999. The hedonic pricing method is employed to study the willingness to pay for the five different attributes. The comparison between private label (PL) and nation...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2000
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| Online Access: | http://ndltd.ncl.edu.tw/handle/02255456970800515550 |