Practice & Controversies of U.S. Presidential TV Campaign ADvertisement (1988 1992 1996)
碩士 === 淡江大學 === 美國研究所 === 88 === The prevalence of the TV has changed the practice of American presidential campaign. The so-called "Americanization" campaign is referring to that party elite has given way to media elite in building the campaign strategies. The electronic media has become...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2000
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| Online Access: | http://ndltd.ncl.edu.tw/handle/47181847060218019640 |